6 Lessons I Learnt From Making the Yoga Brunch Club’s Virtual
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6 Lessons I Learnt From Making the Yoga Brunch Club’s Virtual
The past two months of Covid-19 has been hugely challenging for so many of us, and an impossible one to navigate if you are in the live events business.
However I have recently ticked off some of the Yoga Brunch Club’s biggest milestones and achievements to date:
· Run x3 Live Virtual Yoga Brunch Club’s reaching over 90+ people per session
· Run a Virtual Day Retreat
· Had brunch delivered to over 140+ people’s homes
· Run events simultaneously in two different cities
· Sustained and created a multi-sensory experience for people at home through organising food deliveries
· Created a connection and community through live classes and interactive sessions
I wanted to share some key takeaways I’ve learnt from taking the Yoga Brunch Clubs Virtual, as I think there’s some useful lessons we could probably all benefit from right now:
6 Lessons I have Learnt from making the Yoga Brunch Club’s Virtual
COLLABORATE AND BE NICE TO PEOPLE
Kindness goes a long way at the moment, and seeing the way people have come together and supported businesses and individuals online has been really humbling. The Virtual Events I have run would not of been possible with out the key individuals and chefs I have been lucky to build strong relationships and collaborate with.
TESTING GROUND
Use this time as a testing ground, get creative don’t be afraid to ask for feedback. We are all in this together and you are creating a completely new experience so use this as a time to test out ideas.
Don’t worry if some of them fail, that’s how you are going to learn what to do better next time.
DON’T JUST BROADCAST
This is a two-way experience, platforms such as zoom allow you to interact, chat and speak to have a two way conversation.
Use these facilities, engage with people, encourage your audience to send a message, to wave, to ask questions.
This is only going to enhance and add to the experience for everyone attending, and that shared experience is what people will remember.
ELEVATE THE EXPERIENCE
People will be practicing at home, so you have no control of their environment but you can offer suggestions to add to the experience. Suggest props or alternative ‘yogi’ props they can use for the class
Declutter the space you are teaching from, make sure you have tested out the technology, the volume and where you are going to be teaching from, and that it is all working beforehand so things are slick and streamlined.
THINK ABOUT THE DETAIL
What detail could you add to the online event that will be memorable, how do you properly differentiate yourself ? Can you send something in the post, can you provide a post event toolkit that arrives in their inbox after the class?
BUILDING A COMMUNITY
The biggest take away and feedback that I have had from all the events I have run is this desire and need that we all have to connect and be part of a shared experience. Ask attendees to document the day, take photos, to share that experience on social media.
Make it memorable and create those shared memories.
Images from some of the recent Virtual Yoga Brunch Club’s.
Huge thanks to the wonderful chefs I have had the pleasure of working with so far on the Virtual events: Bombay Brrrrunch, Emmeline, Kemp Kitchen, Fed 303, Rock My Bowl